![]() ![]() According to professionals, some sales are actually “communication hits” and do not reflect the real health of the market. In fact, some sales, through their excessive media coverage, make it possible to enhance the value of an extension, a market, etc. If some sales may seem excessive, it may be because they are. In any case, the figures reported are official and give an idea of the (perhaps fictitious) value of some domain names. The truth of these rankings can still be challenged as many sales are taking place away from the public. There are actually many rankings of record domain name sales in the world. Closely followed by 360.com then Sex.com sold at 17 and 13 million dollars respectively. Sold in 2019 at 30 million dollars, it is the most expensive domain name ever sold. How can the sale of domain names reach tens of millions of dollars? Relayed on several media, they always provide a combination of credulity and enthusiasm. “At least 99% of people who claim to be domainers stop working as soon as the first renewals occur, or before”.Īlthough the domain name business is no longer as flourishing as it once was, some sales of domain names are still generating serious profits. Today, the sources of income are weak and the real players in the domaining sector are becoming increasingly rare. A decline that will not improve the status of the domainers since parking pages allowed them to ensure a stable income. ![]() Indeed, from 2010 onwards, the incomes generated by the “parking pages” will fall sharply. Unfortunately for domainers, these changes have been made at the expense of their business model. Over the years, digital legislation has evolved. ![]() » After 2010, the domainer industry: a declining sector For example, the emphasis was placed on the great success of the famous Frank Shilling, whose parents sent him to Canada when he was a child to escape communist Germany (…) Rick Schwartz, a ruined salesman (…) or the visionary character of Scott Day, a former watermelon farmer. “More often than not, the reality is romanticized to a minimum, taking great care to choose heroes who look like everyman (…). Especially in the United States, where many success stories have emerged featuring domainers who have made a lot of money, as David Chelly explains: The domainer’s profession was considered to be an Eldorado. It enjoys a modern image, placing a high value on domain names. This meant that these pages were used to display advertisements that generated income for the owners (the domainers).Īt that time, the domainer profession was more lucrative and prolific than it is today. This is why, until 2010, domain name holders could use their domain names as a “parking page”. However, we all agree that the time between the purchase of a domain name and its resale can be long. This practice is one part of the profits received from the sale of domain names. By acting as an unavoidable mediator, the domainer makes sure to resell the domain name previously purchased at a higher price. The availability of a domain name is essential for any company. The concept is simple: buying and reselling domain names. It was in the early 2000s that the profession of domainer made its appearance. The domainer’s job between myth and reality What does a domainer’s job involve and what does the future hold for this industry? How to understand the success stories linked to the sale of domain names? Or at least this is the image one would like to project considering some spectacular domain name sales. Nevertheless, by buying and reselling domain names, domainers represent a significant part of the overall domain name economy. Often associated with cybersquatting, phishing, or contacted when a domain name is not available, the profession of domainer is hardly or poorly known among the general public. ![]()
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